If You're Serious... About Driving
Additional Revenues To Your
Spa Business FAST -
You Need to Know About This
Little-Known Website...
It's the place top spa professionals go to see what's working... and why.

Now this powerful, professional on-line resource is available to you
- anytime you need it.
I promise you, the impact it'll have on your spa business will be profound!

- John Uhrig

Dear spa professional,

  At our past year's spa marketing seminar, I had the pleasure of meeting a very enthusiastic spa business professional from California.

  During the course of our talk, I asked her... now given the chance, what main question would an aspiring spa professional like yourself like to know: "What do I have to do to run a great spa business?"

  Without missing a beat, I said there are two things you need to do. The first one, of course, is to take action and get specific spa marketing material for your business (Day Spa Marketing Toolkit)... Then I told her to get out a pen - and write down a very special website address. She did it. Turns out it was the best advice any beginner like her could have asked for.

Suddenly, it all started to make sense!

  It's like a switch went off in her head - and almost in an instant, she understood what great marketing was all about. Immediately, she was writing stronger headlines and ads almost effortlessly. Her head was filled with great copywriting ideas. She struggled less. Her writing and promos were more fluid...

  Suddenly... she was getting it!

  Now she's doing very well with her spa business, generating new clients that pay real money. In fact, she currently has two more promos going out shortly... and I just got a call from her about another new advertisement she's creating that she's very excited about...

  Things are really starting to happen for her faster than I ever imagined - and I'm convinced she wouldn't be this far along had I not slipped her this little tip.

  Now, before I explain... and tell you more about the resource I turned this spa professional on to... allow me to introduce myself.

  My name is John Uhrig.

  Like you, I've been working within the spa industry. And I have to say - I love it! After thinking about it for some time, I finally focused my marketing business on the spa industry niche market... and decided, come hell or high water, that I was going to be the best marketing person and resource for the spa industry.

"Fresh & Practical Ideas" "I've been writing advertising copy for more than 8 years now and I gained many fresh and practical ideas. I continue to back to the Headline Bank you helped us create when i'm writing new ads. Thanks for your exceptional input to designing our ads." - Colin Goehring, Managing Partner, www.mastermindingclubs.com, Edmonton, Alberta

  I'm not there yet, by any means. I still have much to accomplish. But for the first time in my marketing career, I truly feel that I'm on my way. Now more than ever, I'm confident I'll be one of the best copywriters, marketing people and spa specific resources out there.

  That's my goal.

  After all, I've seen the kind of lifestyle being a spa business owner can bring. I've seen the huge growth in the spa industry and with the aging of the baby boomer there is still more to come! I've watched spa owners go from one location to several... to now, where there living the life of their dreams.

  Truth be told, there's a lot of crummy advertising out there. Not anymore. That's because now I feel like I have a unique advantage - an all-powerful "insider's perspective" to what makes great marketing great.

  And it's a perspective I'm positive I couldn't have gotten had I not focused on a specific niche and tried to be the all encompassing resource for the spa industry.

  But I've teased you enough. Allow me to share with you what I've shared with other spa professionals like YOU - something I firmly believe no spa business professional should be without... regardless of where he/she is in their spa business career.

It's a great new Monochrome Marketing Solutions service called the Day Spa Marketing - "Private Inner Circle Membership Site."

  And it works like this...

The Secrets to What Makes the World's Best Day Spa Promos Tick

  Fact is, the biggest, single complaint we constantly hear from our members is, " We just don't have enough time to do all the marketing we should."

  Every month,I'll send you - via the Monthly Private Inner Circle website - a copy of a blockbuster spa client letter or promotion. I'm not taking about any old letter or promo. It's a marketing piece that blew the doors off the existing control. A letter or promo that's bringing in thousands of dollars - mailing after mailing. Some of the spa letters you'll see have been mailing for years and have produced a 750% ROI in their first mailing! They're what are known in the copywriting industry as "grand-slam homeruns"... Just being exposed to these client sales letters and spa promotional pieces will help you in your spa business and career... just as they've helped me and many of my day spa clients.

  But you get more than just a great promotion. You get an in-depth analysis of precisely what it is that made the promotion great!

  That's because each month, me and my team break down the featured spa promotion section by section. You'll get our critique of the format, headlines, subheads, product or treatment positioning, bullets, offer, actual close, the call to action... every element that goes into a winning spa promotional piece.

  Let's face it. It's one thing to read a great headline. But it's an entirely different thing to know why it's great... the technique the spa insider used to make it so powerful and effective... and to know you can use that same technique the next time you sit down to write a headline, spa marketing or advertisement for your spa business.

  By the time you get through reading the evaluation, you'll have a full and clear understanding of not only what made the headline and spa marketing piece work - but also what made the entire spa promotion work so well. And you'll have dozens of ideas about how you can apply that understanding to your own spa business promotions.

  In other words... you'll get it!

  That's because the insights you'll get from the Monthly Inner Circle Membership are incredibly powerful. You'll see how the top spa professionals in our industry craft promotions that bring in hundreds - even thousands - of dollars each and every time they're mailed or put into the media. You'll see the tricks and techniques we use to capture and hold a reader's interest - and how they turn a reader's "passing interest" in a spa treatment into a "can't-miss" sale.

What's Working Best -- Month After Month

  You'll get new critiques and promotional pieces every month - plus you'll have access to all the spa promotions and letters previously featured in past months. It's like having your own private library of the world's most successful spa industry promotions - along with all the secrets that make them work so well!

  You are just 3 minutes away from instant access to a wealth in spa marketing ads, postcards, letters, flyers and resources other spa professionals have already tested and proven...

  For instance:

  With the Private Inner Circle Monthly-Membership you'll get new "ready-to-use," "get-out-the-door" and "start-making-money" spa marketing promotions, letters and updates delivered to you every month created by yours truly!

  It's the closest thing to kidnapping me, putting me on your payroll and forcing me to spill my marketing guts each and every month. Finally, you don't have to worry about marketing your spa business and you can get on with actually doing all the things you have to.

  Imagine a steady stream of "ready-to-use, plug-in-and-go" marketing tools you could put to use right away. Plus proven and already field tested marketing material from current clients. That's what you'll get PLUS a whole lot more. The Complete Day Spa Marketing Toolkit -- Private Inner Circle Membership is designed to give your spa business a profitable kick in the butt whenever you need it.

  I could go on and on about the advanced secrets you'll learn by reading and studying the spa promotions featured in the Private Inner Circle Membership.

  But there's something else you get with the Private Inner Circle Membership. Something you'll find just as enlightening as the critiques and analysis...

Making Complicated Things Seem Simple

  One of the most difficult challenges any new spa professional creating promotions faces is trying to make complicated treatments and sophisticated products seem interesting and compelling. It happens a lot when you write about health and skin issues. Not handled properly, this can be a real "stopper" in your advertisements.

  Fortunately, I share our proven Direct Response Marketing Equation with you! This simple equation for "making complicated things seem simple and your spa promos response rate sky rocket" ... anyone can understand your ads and embrace them. And since your preparing marketing for the highly lucrative spa industry and overall health markets, you'll now have a little trick you can pull out of the bag the rest of your spa industry career...

  Like me, you're just now learning how making that all-important emotional connection with the reader is crucial to your spa marketing's success. After all, if your readers don't like you, or trust you, or sincerely believe you want to help them with your spa services — they're not likely to buy from you...

  But making that connection requires a special "writer's touch" - like the kind our Direct Response Marketing Equation has delivered throughout the spa industry. Master this equation and you'll never write a bad letter, ad, flyer, postcard, marketing or spa advertising piece again.

A Surefire Technique for Getting Started

  Did you ever sit down to start a spa promotion or spa marketing piece and end up staring at a blank page for hours? I sure did - until you read some of the never-fail techniques for starting a promo. There are many techniques that get you writing and on the right track in minutes. Needless to say, these little tricks I've used every time I sit down to write a spa promotion for my clients.

  You know, I've read tones of marketing books, followed several copywriters reviewed several spa client letters, critiques, and interviews... up and down, from start to finish. There's not one client promotion that hasn't taught me something that moves me several rungs up the learning ladder.

  And if I'm ever stuck, it's just a matter of browsing through the spa client letters, scanning the critiques... and picking up that one tidbit, that one little secret, that one powerful technique that unlocks the creative juices.

  So many secrets are revealed in the Private Inner Circle Membership - secrets that can have a profound effect on your spa profession and your spa business. For example...

  * In Issue #, I'll reveal the Christmas email campaign we ran for our salon business that brought in 15 new clients and 18 repeat clients in one week. A hugely successful campaign that resulted in $3,000 of business... and the campaign can be launched on a shoestring budget.

  * In Issue #, you'll learn the no-fail test for knowing whether or not you have a winning campaign. Use it and you'll never write a bad spa promotional campaign again.

  * In Issue #, you'll learn powerful secret for overcoming any and all price objections. Few spa professionals even know this technique, let alone use it successfully. But you will - and your clients will love you for it.

  * As a copywriter and spa promotional expert I'll reveal certain strategies for finding any spa treatment's most powerful selling point. Once you have that... your spa marketing will practically write itself.

  There are many more secrets you're sure to uncover as you dive into the website and browse back through all the recent and archived spa promotions and client letters.

  And here's something else... as I sit down and tell you about the Private Inner Circle Membership...

A Resource the Pros Within The Spa Industry Are Using Too

  The Private Inner Circle Membership is fast becoming the resource many of the top spa professionals in the spa industry use religiously... people in many countries and cities. Trusted by 247 556 897 Day Spas & Medi Spas Worldwide... Real Spa Owners, Measurable Results... you can study and access them ALL, here!

  Here's where you'll find ACTUAL promotions and marketing material used by our Toolkit and spa marketing-equipped clients and day spas around the world - PLUS detailed explanations of how they used the promotion and what results they received - it's all contained in our regularly-updated Inner Circle site. Every day, we're talking to our Toolkit owners and individual spa clients all over the world, mentoring them, advising, tweaking their marketing, direct mail and promos so it produces results!

  Only makes sense. No matter how successful you are, you can always learn from other people's successes...

  But there's another reason the Private Inner Circle Membership is so popular among spa professionals. And that's because it's an excellent way to know what kind of promotions, ads, letters are working in the mail and the spa industry right now!

  And it's true...

Know What's Working in the Marketplace

  It's one thing to write a good letter, postcard, flyer or promo. But it's just as important to know what kind of things the market is currently responding to. If the economy's good, for example, people will respond to a different kind of promotion than when the economy's struggling. Maybe the market's tiring of a flood of big flashy color postcards lately - and smaller, simpler personal letters are working better. Because the Monthly Private Inner Circle Membership features only the "grand-slam homeruns" I told you about earlier, you're able to get an excellent feel for what's working right now!

  No question, the Private Inner Circle Membership is a great product - the ideal companion to the complete day spa marketing toolkit program we offer as well...

  But I'm not the only one who thinks every spa professional should have access to the Monthly Private Inner Circle Membership. Take a look at what these spa professionals have to say...

  Did you read that last quote? "Anyone serious about making money as a spa professional" needs to subscribe to the Monthly Private Inner Circle Membership." And that's from one of the top directors I know of in the spa industry!

The Cost Will Surprise You

  Now you're probably thinking a service this useful, this comprehensive and this thorough must be expensive. All the time spent tracking down the best spa promos - all the time spent by top spa professionals and myself breaking down the promos and figuring out what makes them tick. Then getting it all down on the PICM website so it's easy for you to read and follow...

  And then there's the added value to you as a spa professional. The Private Inner Circle Membership is an invaluable resource you'll always have at your fingertips... a literal "treasure trove" of inspiration and ideas... one that grows month after month. Just think, if the Private Inner Circle Membership can help you build the strength of your spa business just a little earlier - or write just two extra strong promotional pieces a year - it could put anywhere from $5,000 to $25,000 in your pocket. 

  That's why when I first put together the Monthly Private Inner Circle Membership I thought to myself, "Wow! This thing's great... but it's got to be priced expensive. At least $400 or $500 a year."

  But I've shocked myself again... when I decided to only offer it at the price of: just $15.97 a month!

  I'll tell you why. The reason's ridiculously simple. You see, I (Monochrome Marketing Solutions) succeeds when you succeed. And if I can make the Private Inner Circle Membership affordable enough so that more spa professionals can get it... and more spa professionals can succeed because of it... then it's a win-win situation for everyone.

  But before you click down to the bottom of this letter to order, let me tell you about a few more things you'll get when you subscribe.

Resources You'll Use Forever!

  They're powerful resources you can add to your promotional library. Keep them close at hand because each of them is filled with indispensable pieces of wisdom and advice you can return to and use throughout your spa industry profession.

  FREE BONUS #1
  First off, there's "A Detailed, Written Critique Coupon:" Much of being a successful spa promotional expert is about following certain tried, tested, and proven rules. With this critique, you'll be able to leverage powerful tips, techniques, and secrets that can transform an ordinary spa promotion into a great one:

  A Detailed, Critique of any single written marketing piece you create. Email me any sales letter, promotion or flyer, and I'll email back a detailed critique based on our proven 'Direct Response Marketing Equation,' including suggestions on how you can dramatically improve its 'pulling power.' I charge $350 for this critique without this coupon.

  I'll provide details on what you must do to make your promotion or sales letter as persuasive as it can possibly be - and suggestions no spa professional should ever ignore.

  But that's not all. Next you get...

  FREE BONUS #2
  Yellow Pages or Other Ad Critique Coupon. This one is for your yellow pages ad. I'll review your ad and give you at least five ways you can improve it. A strong yellow pages ad can be the difference from "just getting by" and making a fortune. I normally charge $350 for this service and it's worth it! I've never done a yellow pages critique that didn't increase my spa client's response. (This also can be used for any other type of ad.)

  FREE BONUS #3
  "A Private, One-on-One 30-minute Consultation"... via phone or email. Let there be no mistake about it. The ability to create marketing that sells is the most important wealth-building skill you'll ever have. In this special 30-minute consultation I'll reveal secrets for creating powerful spa marketing pieces that sell. You can also pick my brain and discuss any current spa marketing frustrations you're currently dealing with. (Valued at $350)

  Plus, you'll get...

  FREE BONUS #4
  Free Audio's and Video's of marketing consultations. (Inner Circle Membership Only). You can listen in on how real spa business owners are putting these Inner Circle strategies to work for them and getting an avalanche of new business. Also, view videos on effective marketing for your spa business.

  FREE BONUS #5
  "Live, Monthly Conference Calls:" where day spa owners, spa experts and spa industry professionals reveal their winning, undisclosed secrets - feel free to ask questions and participate in the seminars! The tele-seminars are completely free, and are all the rage. (Valued at $705)

  FREE BONUS #6
  Online Discussion Forum - Get on the net and exchange ideas, ask questions and get advice and insight from other spa business owners across the globe. Never again operate alone!

  FREE BONUS #7
  "($59.95 Value) "The Ultra-Secret Sales Letter and Marketing Piece Checklist"... by John Uhrig. This "cheat sheet" is like "sneaking" in the backdoor of one of the best copywriters in the world and looking over his shoulder while he's critiquing your sales pitch, correcting any mistakes, and helping you skyrocket the pulling-power of your promotional and marketing pieces! A checklist you won't find anywhere, at any price!

  I believe you can never have enough tips from the pros. Not that you have to use them all in every client letter or promotion... but if just one inspires you to write a great letter, it's worth reading. That's why this report is such a great resource. It recaps the most-important things you need to know as a spa professional looking to create spa marketing for your business - quickly and concisely - complete with real-life excerpts that drive the message home in an instant.

  You'll see ideas for Big Idea promotions... personal and "conversational" writing... "fascination" teasers that force your readers to read... the secret of validation... and much, much more.

  In all, that gives you seven additional resources you can use immediately to turbo-charge your spa business and spa career - and make you a far stronger writer so much faster. All together, these seven bonuses sell for just under $1,464.95. But they're yours free with your subscription to the Private Inner Circle Membership.

How does it work?

  It works like this...

  Subscribe and you'll be sent your Private Inner Circle Membership, which will give you immediate access to every Private Inner Circle Membership issue we have published so far.

  Then, at the start of every month, a new sales letter, promotion, critique and assessment will be posted - along with an informative critique... revealing writing techniques and sources of inspiration.

  And after that, you can look forward to 11 more issues throughout the course of the year and every year on going. And don't forget - you can access any and all past issues any time you want!

  I promise you, it'll be by far the best $15.97 a month you'll ever spend on your spa business. (Heck, I know lots of spa professionals - me included - who spend a buck-fifty a day... $45 a month... on their morning coffee alone!)

  And if you disagree - no problem!

Of Course, Your Satisfaction Is Guaranteed

  Take ONE free week to look over the letters, critiques, material and spa marketing that you'll have access to immediately. Use the tips and strategies you'll find there - along with the ones you'll find in your extra Membership Benefits valued at just under $1,464.95 and much, much more - ! And if you don't think the Private Inner Circle Membership is worth every penny, just call, email or write us at MMS. We'll cancel your no-obligation, no-contract, membership. No questions asked. And, as we like to say in our business, the bonuses are yours to keep just for giving the Private Inner Circle Membership a try!

  So what are you waiting for?

  From one spa professional to another: take my advice - and the advice of so many spa professionals who are already benefiting from this extraordinary service...

  Click below to get the Private Inner Circle Membership working for you now!

  Decide, right now, to create the kind of spa business, income and lifestyle you and your family deserves.

  Or if you are already pretty successful, then do what ALL champions do - decide to better your best. To get the extra edge. To excel.

  This a positive decision you will be very, very glad you made - I guarantee it.

Sincerely,

John Uhrig -- President & CEO
Fellow Aspiring Spa Professional

  P.S. To be safe, subscribe now while PICM is at this ridiculously low price. I speak from experience: You won't find a better resource for growing a spa business faster. It's like being in a high-speed elevator to the top - while everyone else is in the slow car!

  P.S.S. THINK!!! - You only need to get a few good clients you wouldn't otherwise get to cover the entire investment of the Private Inner Circle Membership! These methods and tools are proven! Any one of the strategies should more than pay for the cost of the membership several times over.
(By the way, this entire investment IS a TAX - Deductible business expense.)